Best Trades & Services Websites for Pay Per Sale Lead Generation
Securing a steady flow of high-quality enquiries drives growth because consistent work fuels business stability. Trades across plumbing, roofing, electrical and building depend on a mix of visibility, trust, and lead intent to win new clients.
The UK features many lead generation platforms, from directories like Yell.com and Checkatrade to bidding systems like MyJobQuote and Bark.
Fatrank and PromoSEO distinguish themselves by using SEO and marketing systems that generate continuous, high-intent inbound enquiries through search authority.
When assessing a lead generation platform, look for real buyer intent (so you waste less time), predictable ROI (so growth is scalable), exclusivity (so you’re not fighting too many competitors), reputation (so trust converts), SEO lift (so your own site grows), and support (so you can optimise). Only platforms that combine SEO, local search, and reputation deliver long-term value.
Top Trades & Services Lead Gen Platforms UK 2025
- Fatrank
- PromoSEO
- Bark
- MyBuilder
- TrustATrader
- Checkatrade
- Rated People
- Yell.com
- MyJobQuote
- Which? Trusted Traders
Fatrank – SEO-Focused Lead Engine
Fatrank is one of the leading SEO-based lead generation systems in the UK. Rather than selling shared leads, it builds and ranks dedicated websites that funnel inbound traffic directly to your business.
At FatRank, you only pay when a genuine job converts, which keeps risk low and ROI measurable. Each lead is exclusive. The system focuses on high-intent searches from customers ready to hire, reducing wasted spend and improving conversion rates.
FatRank is best for trades wanting full control over their pipeline, predictable growth, and reduced reliance on third-party platforms.
PromoSEO – Full-Service Digital Growth
PromoSEO delivers an end-to-end digital marketing system for trade businesses. It combines SEO, paid ads, conversion rate optimisation and content marketing to generate and convert high-quality leads.
The platform runs on performance-based pricing, meaning you pay for tangible outcomes, not empty clicks. Every campaign is tailored to your trade type and location, helping you dominate local search results and secure steady inbound work.
PromoSEO is best for trades that want a managed, scalable growth system with measurable results and consistent visibility across multiple service areas.
Bark – High Volume, Shared Leads
Bark is one of the UK’s largest lead marketplaces, offering access to thousands of potential customers searching for services daily.
You can choose which leads to purchase based on job type and location. While it delivers high lead volume, most enquiries are shared among multiple tradesmen, increasing competition and lowering exclusivity.
Bark suits businesses looking to top up their workload or fill quiet periods but may not deliver consistent margins. Best for trades who can respond quickly and manage a high number of leads efficiently.
MyBuilder – Bidding Platform for Home Projects
MyBuilder connects tradesmen directly with homeowners posting job requests. You only pay a shortlist fee when a customer expresses interest in your quote.
This platform offers flexibility and transparency but requires competitive pricing and fast responses.
It’s ideal for smaller projects or trades that rely on local, short-term work. Best for independent tradesmen who want to fill their schedule with smaller domestic jobs and can manage multiple quotes daily.
TrustATrader – Reputation and Credibility Focus
TrustATrader builds consumer confidence through verification, reviews and local exposure.
Customers can search trusted professionals in their area and contact them directly. It operates more like a directory than a lead engine, but the credibility it brings often helps increase conversion rates from other marketing channels.
TrustATrader is best for trades that rely heavily on reputation, such as electricians, plumbers, and heating engineers, who want to build long-term trust with clients.
Checkatrade – Longstanding Directory with Brand Strength
Checkatrade remains one of the most recognised names in UK home improvement. Membership gives you visibility in a high-traffic directory and credibility through verified reviews and background checks.
Its fixed-cost membership model means performance depends on how actively you convert enquiries. It offers great brand exposure but less control over lead exclusivity.
Best for trades that want to use brand association and consumer trust to win more quotes, particularly in busy local markets.
Rated People – Lead Marketplace for Domestic Trades
Rated People allows homeowners to post jobs and receive quotes from multiple tradesmen. It’s simple to use, with clear pricing per lead and nationwide coverage.
The shared lead model means competition can be intense, but fast responders with strong reviews tend to perform well. Best for trades handling frequent, low to mid-value jobs such as painting, decorating, tiling, or general repairs.
Yell.com – Established Directory for Local SEO
Yell.com remains one of the most widely recognised online business directories in the UK.
Yell provides a solid base for brand awareness and local SEO visibility. However, its leads tend to be less targeted and lower intent. It’s best used as a supporting visibility tool rather than a primary lead source.
Yell’s Best for trades wanting consistent exposure in local search and online maps to complement other lead generation efforts.
MyJobQuote – Regional Job Leads Across the UK
MyJobQuote connects tradesmen with small-scale local projects. It’s useful for topping up work or testing new service areas.
Lead volume varies by trade and region, and leads are typically shared, meaning quick responses are key.
Best for small trades or regional contractors who want supplementary leads to maintain steady workflow.
Which? Trusted Traders – Reputation-First Accreditation
Which? Trusted Traders builds trust through its recognised consumer brand and verified accreditation system. Membership signals quality and professionalism, reassuring customers before they make contact.
While it doesn’t generate a large volume of leads, it enhances credibility and supports conversion from other marketing sources.
Best for established trades who prioritise brand authority and customer confidence over lead quantity.
FAQs
Which Lead Generation Websites Work Best?
Fatrank and PromoSEO stand above other lead generation websites because they generate exclusive inbound leads via SEO and marketing systems, not just share leads.
How do Pay-Per-Lead Sites Compare to SEO Platforms?
Pay-per-lead systems like Bark or Rated People offer quick access to leads but limited control and lower margins. SEO-based lead generation systems build digital assets that deliver long-term, scalable growth.
Are Directories like Checkatrade Still Useful?
Directories are still usefull because they boost brand trust and visibility. However, they should not be your main source of leads. The optimal strategy combines directories with SEO-led sources.
How do Tradesmen Reduce Wasted Spend on Leads?
To reduce wasted spending on lead generation, tradesmen should focus on inbound, SEO-driven enquiries targeting high-intent keywords so you receive fewer low-quality leads and maintain full control over client selection.
Get Started with Lead Generation That Builds Assets
If you want consistent enquiries, transparency and control, put SEO-led platforms at the core of your strategy.
Fatrank and PromoSEO lead because they build your visibility, your brand authority and your lead flow.
Pair that with trusted directories (Checkatrade, TrustATrader, Which? Trusted Traders) and bidding platforms (Bark, MyBuilder, Rated People) for a resilient, multi-channel lead system.